This is for people who've been in the room when the wrong call was made  and weren't sure how to stop it.

For the founder, the operator, the senior leader who's stopped trusting frameworks that sound good in books, and wants something they can actually pressure-test against a real decision. If that's you - keep reading. If you're looking to sharpen how you think before you commit - keep reading.

Spot The Frame Before You Commit.

Every decision you make is already inside a frame: assumptions, defaults, the way the question got asked. People argue the answer and miss the frame entirely. You'll learn to see the frame first, name it, and decide whether it's the one you actually want to be working inside. This is the frame the rest of the course is built on.

Act Boldly Without Being Reckless.

Bold thinking without grounding is reckless. Grounding without bold thinking is slow. You'll learn to hold both — how to test a bold idea against real constraints, real data, and real downside before you move. The deal with Disney is one of the worked examples. You'll see how the call actually got made.

People together around a tree under a full moon

See What matters.  And What doesn't.

Some work compounds. Some work just fills the day. The course teaches you to tell them apart and how to redirect a team, or yourself, toward the work that actually changes the outcome.

Ben Lenzo, Founder of The Perception Collective

About Ben

I started a video game company from my bedroom in 1995 and built it into Australia's largest - eight-figure revenues, 120 staff, three continents. Since then I've served on boards across private, listed and not-for-profit companies, and spent the last decade running The Perception Collective, advising founders and executive teams on the decisions that actually move things forward. Along the way I've made some unconventional calls. While the entertainment industry was spending fortunes fighting piracy in court, I designed a system that turned the thing they were fighting into a new revenue stream. Disney and others signed on. The product didn't reach market at scale - a story I tell in the course - but the thinking behind it runs through everything I've done: bold ideas, grounded in evidence, that flip what looks impossible into what's obvious in hindsight. Challenge The Frame is the thinking behind it. The same approach I use in my own boardrooms and with my own clients. It's not always pretty, but it's the approach behind 30 years of building real successes from ideas that sounded crazy at the time.

What's in the Course?

5 Chapters · 26 Lessons

  1. 1

    Module 1: What is ‘Challenge The Frame?’

    1. Overview & Lesson Outcomes Free preview
    2. Why Challenge The Frame? Free preview
    3. Use Case: Challenging The Frame in Business Free preview
    4. (Included in full purchase)

      What Challenge The Frame is NOT

    5. (Included in full purchase)

      Summary & Applying this to You

    6. (Included in full purchase)

      Module 1: Quiz

    7. M1: Assignment Questions & Templates Free preview
  2. 2

    Module 2: Rethinking Wealth, Success & Happiness

    1. Overview & Lesson Outcomes Free preview
    2. (Included in full purchase)

      How Do We Define Happiness?

    3. (Included in full purchase)

      Harvard on Happiness. Nurses on Regret.

    4. (Included in full purchase)

      M2: Assignment Questions & Templates

    5. (Included in full purchase)

      Creating Wealth in Your Business & Work Life

    6. (Included in full purchase)

      Summary & Applying this to You

    7. (Included in full purchase)

      Module 2: Quiz

  3. 3

    Module 3: Bold Thinking for Transformative Results

    1. (Included in full purchase)

      Overview & Lesson Outcomes

    2. (Included in full purchase)

      The Courage to Think Different

    3. (Included in full purchase)

      Use Case: An Advertising Matrix with Many Masters

    4. (Included in full purchase)

      How Do You Tackle Overwhelmingly Large Tasks?

    5. (Included in full purchase)

      Critical Thinking Tools to Help You Turn Bold Ideas Into Actionable Plans

    6. (Included in full purchase)

      M3: Assignment Questions & Templates

  4. 4

    Module 4: Building Meaningful Connections

    1. (Included in full purchase)

      Overview & Lesson Outcomes

    2. (Included in full purchase)

      The Power of Relationships in Business & Life

    3. (Included in full purchase)

      M4: Assignment Questions & Templates

    4. (Included in full purchase)

      Listening, Nuance, and Emotional Intelligence

  5. 5

    Module 5: Simplifying for Success and Leading by Example

    1. (Included in full purchase)

      KISS - Keep It Simple, Stupid

    2. (Included in full purchase)

      Why Leading By Example Is the Single Best Thing You Can Do

What People Who Have Taken The Course Say.

Real students. Real outcomes.

”
"Challenge The Frame changed my thinking more in 4 weeks than 4 years of business podcasts ever did."
Sarah Mulvey, Startup Founder

Melbourne

”
"I especially liked the Torrent use-case. It helped me consider more deeply how to flip the business model. Thanks"
Jeremy Spencer, Sony Interactive Entertainment

Cardiff-by-the-Sea, California

”
I'd been a little too comfortable and really needed some new perspective. The assignments and questions really made me think.
Daniel K, Product Manager

Las Vegas, NV

”
"I'd never heard of the Happiness Study. That module really made me think about how I've viewed success in the past."
Ryan Pirat, Wholesaler

Sydney

Two Ways In

Self-paced - AUD $197 Full access to all five modules and twenty-six lessons. Quizzes and assignments included. Work through it on your own time. Premium - AUD $297 Everything in self-paced. Plus personalised feedback on your assignments from me, or one of the team. Most people start with self-paced. Premium is for people who want their thinking pressure-tested by a human as they go.

$197.00

Choose Your Option Free preview